Ray Giacopelli


Ray Giacopelli





Ray Giacopelli is a Programming and Media-Research consultant, with decades of experience in Television and Film.

Most recently he worked in Programming/Research at  AMC Networks, joining  just before 'Mad Men' and 'Breaking Bad' were about to debut. He designed the audience research that guided 'Mad Men' season two, and was part of the group that saw the potential in, and pushed to develop 'The Walking Dead' right from the initial script. He worked with all five AMC Networks (AMC, WEtv, IFC, Sundance, and BBC-America) forecasting the audience potential of scripts, treatments, pitches, and schedule scenarios. These forecasts were used by all departments: Programming, Sales, Finance, and Senior Management. Previously, Ray worked in Research at Comedy Central, and earlier was the SVP Research at USA Networks and SyFy.   His media career began Script Reading at Warner Bros. Pictures, where he found the source material for Stanley Kubrick's 'Full Metal Jacket.’

Ray holds a M.S. in Social Research / Media Research and a B.A. in Communications Arts & Sciences from the City University of New York, and a Film-making certification from New York University.  He has taught various Media related courses at N.Y.U. and the New York Media Center Independent Film Project.

Presently, Ray is the principal of MI7: Media Intel, a Media Consultancy analyzing scripts, pilots, and television schedules to assess and project potential audience.