Paid social media intern $20 per hour
Type of Opportunity:
Internship
Date Posted:
June 11, 2024
Deadline:
Open until filled
Current Opportunity:
Yes
Traditional Medicinals (nationally distributed herbal tea etc. company based in Rohnert Park, California)
Summary:
The Social Media Intern provides support to our marketing team in various capacities as outlined below, while gathering knowledge about TM business practices and brand values. This internship is a two-and-a-half-month internship at 24 hours per week. The goal of this internship is to provide corporate experience and mentorship, while helping the current team meet long and short-term goals. This internship is onsite in our Rohnert Park, CA offices on Tuesday, Wednesday and Thursdays.
Essential Duties and Responsibilities:
- Curate and post captivating Instagram stories featuring product highlights and lifestyle imagery to engage our audience daily.
- Maintain and update story highlights with fresh and relevant content to showcase the best of our brand's offerings.
- Coordinate with Social Media Specialist to schedule approved content from weekly planning sessions onto Sprout Social for seamless publishing.
- Provide hands-on support during reels production days by assisting with filming, lighting setup, and modeling to ensure high-quality content creation.
- Manage inventory and order necessary supplies to support our social media activities effectively.
- Identify user-generated content (UGC) that aligns with our brand aesthetic and reach out to creators for permission to feature their content.
- Strategically share top-performing content on Pinterest to expand our brand's visibility and reach within the platform's community.
- Collaborate with our creative team to repurpose existing video content for YouTube, ensuring optimal performance and engagement.
- Enhance our social media presence by boosting approved posts to maximize their reach and impact.
- Utilize Canva to craft story graphics and other social media visuals, updating existing templates such as "herb of the month" with monthly information.
- Acquire proficiency in Sprout Social to analyze metrics and generate reports on key performance indicators (KPIs) for inclusion in monthly and quarterly presentations.
- Stay informed of industry trends and viral topics to inspire innovative content ideas and strategies that resonate with our target audience.
- Optimize our social media profiles by regularly updating profile information and ensuring brand consistency across all platforms.
- Actively pursue ongoing learning and development opportunities to expand skill sets and stay informed about the latest social media trends, tools, and best practices.
- Monitor social media posts to promptly identify and address any technical issues or failures, ensuring a seamless experience for our audience.
Minimum Requirements
Knowledge/Abilities/Skills
- Strong understanding of and technical skills in social channels such as Facebook, Pinterest, Instagram, LinkedIn, TikTok, and YouTube.
- Understanding of social media best practices.
- Strong writing, communications, and storytelling skills.
- Skilled copywriter who can turn complex messages into digestible content tidbits.
- Working knowledge of how to leverage the latest social management tools.
- Hands-on experience developing social media content
- Photography, video and app-based content editing skills.
- Experienced using Canva with natural eye for design and style
- High level of proficiency in Microsoft Office Suite
Bonus Traits
- Experienced using MS Teams, Monday.com, and social media scheduling and reporting tools such as Sprout Social
- Nature lover and/or plant-inspired
- Knowledgeable or interested in herbal medicine
- Affinity for natural wellness and self-care products
- Interest in organic, sustainability, environmental issues
Travel:
- Occasional offsite photo/video shoots in the general Bay area
Schedule:
In-person Tuesday, Wednesday, Thursday
Office Hours/Location:
- This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm.
- Remote candidates will not be considered for this role.