Paid social media intern $20 per hour

Traditional Medicinals (nationally distributed herbal tea etc. company based in Rohnert Park, California) 

https://traditionalmedicinals.applytojob.com/apply/6VnVOH0BOB/Social-Media-Intern?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic

Summary: 
The Social Media Intern provides support to our marketing team in various capacities as outlined below, while gathering knowledge about TM business practices and brand values. This internship is a two-and-a-half-month internship at 24 hours per week. The goal of this internship is to provide corporate experience and mentorship, while helping the current team meet long and short-term goals. This internship is onsite in our Rohnert Park, CA offices on Tuesday, Wednesday and Thursdays.

Essential Duties and Responsibilities:

• Curate and post captivating Instagram stories featuring product highlights and lifestyle imagery to engage our audience daily.
• Maintain and update story highlights with fresh and relevant content to showcase the best of our brand's offerings.
• Coordinate with Social Media Specialist to schedule approved content from weekly planning sessions onto Sprout Social for seamless publishing.
• Provide hands-on support during reels production days by assisting with filming, lighting setup, and modeling to ensure high-quality content creation.
• Manage inventory and order necessary supplies to support our social media activities effectively.
• Identify user-generated content (UGC) that aligns with our brand aesthetic and reach out to creators for permission to feature their content.
• Strategically share top-performing content on Pinterest to expand our brand's visibility and reach within the platform's community.
• Collaborate with our creative team to repurpose existing video content for YouTube, ensuring optimal performance and engagement.
• Enhance our social media presence by boosting approved posts to maximize their reach and impact.
• Utilize Canva to craft story graphics and other social media visuals, updating existing templates such as "herb of the month" with monthly information.
• Acquire proficiency in Sprout Social to analyze metrics and generate reports on key performance indicators (KPIs) for inclusion in monthly and quarterly presentations.
• Stay informed of industry trends and viral topics to inspire innovative content ideas and strategies that resonate with our target audience.
• Optimize our social media profiles by regularly updating profile information and ensuring brand consistency across all platforms.
• Actively pursue ongoing learning and development opportunities to expand skill sets and stay informed about the latest social media trends, tools, and best practices.
• Monitor social media posts to promptly identify and address any technical issues or failures, ensuring a seamless experience for our audience.

Minimum Requirements
Knowledge/Abilities/Skills

• Strong understanding of and technical skills in social channels such as Facebook, Pinterest, Instagram, LinkedIn, TikTok, and YouTube. 
• Understanding of social media best practices. 
• Strong writing, communications, and storytelling skills. 
• Skilled copywriter who can turn complex messages into digestible content tidbits.
• Working knowledge of how to leverage the latest social management tools.
• Hands-on experience developing social media content 
• Photography, video and app-based content editing skills. 
• Experienced using Canva with natural eye for design and style
• High level of proficiency in Microsoft Office Suite

Bonus Traits

• Experienced using MS Teams, Monday.com, and social media scheduling and reporting tools such as Sprout Social 
• Nature lover and/or plant-inspired
• Knowledgeable or interested in herbal medicine
• Affinity for natural wellness and self-care products
• Interest in organic, sustainability, environmental issues

Travel: 

• Occasional offsite photo/video shoots in the general Bay area

Schedule: 
In-person Tuesday, Wednesday, Thursday
Office Hours/Location:

• This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. 
• Remote candidates will not be considered for this role.